truck drivers – Positioning Universal

6 Tips on Achieving Driver Buy-in for AI Dash Cameras

Jennifer Curley — Wed, 31 Aug 2022 22:06:36 +0000

AI dashboard cameras are proven to be extremely effective at not only reducing costs for fleet operations, but more importantly, keeping drivers safer while on the road. However, the use of dashboard cameras often comes with some hesitation from the drivers themselves as these systems can appear to be further attempts at micro-managing drivers by recording everything they do. And this hesitation on the part of drivers is understandable, especially when they may not be up to date on how exactly systems like Positioning Universal’s PosiVision EdgeTM AI Camera work.

So, before signing the dotted line on dashboard cameras, it is very important to be intentional about how to bring in these great assets for fleet safety and present them to your drivers. There are many ways to do this correctly, and we have six tips to help guide your thinking.

Lead with Transparency

One of the most important steps in getting buy-in on anything is to be transparent. As a fleet manager, it is crucial to always lead with transparency whenever introducing a change to existing operations. And in this case, when adding dashboard cameras, transparency with drivers is critical. Gather your drivers and make sure to explain the “why” behind your decision to introduce dashboard cameras; be sure to emphasize that it is to increase safety and help the drivers in their day-to-day operations. Being transparent allows you not only to gain more trust from the drivers themselves —because they are kept in the loop before any changes are implemented— but to be proactive as a fleet manager in crafting the narrative behind the decision for driver cameras and the benefits they bring to fleet operations as a whole. Without this transparency, drivers may let their thoughts run astray and receive the news much more negatively than they should. Being transparent allows for the opportunity to erase any negative assumptions that drivers may have before the cameras are installed.

Explain the Technology

As a follow-up to being transparent with drivers, using that transparency to explain the technology is extremely helpful in gaining buy-in from drivers. Oftentimes, drivers —and people in general— think of cameras as security devices that patrol their every move. Of course, that will have a negative connotation considering drivers can spend 10+ hours on the road in a given day. Feeling “spied on” would make anyone stressed, tense, and annoyed during their shift, which is the last thing a fleet manager wants for their fleet drivers. However, all these worries can be easily dispelled by simply explaining to them what the technology actually does. Positioning Universal’s PosiVision EdgeTM AI Camera uses cutting-edge technology to record only “critical events” that can endanger the safety of the driver. Likewise, for collision-threatening events, the camera is able to trigger an in-cabin alarm to help the driver avoid a collision. To build on that, these recordings of critical events often help drivers when an accident or other event happens because it provides video footage of the driver doing their job correctly. Explaining the technology and these facts about how the devices actually work will help minimize driver concerns and aid them to understand that the cameras look out for them and their safety more than anything else.

Ask for Driver Feedback

To build on leading with transparency, allowing space for driver feedback before device installation is a great way to gain more buy-in. Being transparent before the decision is made shows you respect your drivers and value them, and asking for their feedback and opinions before the decision goes that much further in showing you respect and value their opinions on the operations of the fleet. Everyone wants to be heard when a decision can affect their day-to-day, and asking for their feedback and opinion will help win over drivers, as they are now included in that decision-making process. Asking for feedback from the people who are actually on the road provides invaluable information that can be used to make the most informed decisions.

In addition to asking for their input before installation, feedback from drivers should continue to be consistent after the adoption of the new technology. Having consistent opportunities for drivers to voice their opinions, and just as important, respecting their opinions, is crucial to keeping drivers motivated and positive about the change. And as mentioned before, it is simply a great opportunity to improve the dashboard camera program.

Recognize Good Driving

Another important step in gaining driver buy-in is to ensure that the program is dedicated to recognizing good driving and positively rewarding it, not just on calling out bad driving and punishing drivers for their errors. This program should be centered around incentivizing good driving and appreciating all the great work your drivers do each and every day. Having great features like driver scoring should be used as a tool for achieving positive goals. By rewarding and focusing on the positives, your drivers will feel less worried about being monitored by the cameras. And if a driver is performing poorly, the mindset should still focus on the aspects that driver does well, and then integrate opportunities for improvement within that framework. As with any program, people respond better to positive goals to strive for, not baselines to barely meet.

Lead with Visibility

One great feature about having these videos stored in the cloud is that many people can see them, wherever they are. Fleet managers can use that to their advantage when it comes to dashboard cameras by actually showing the drivers their footage while on the road. This gives drivers the opportunity to see areas of improvement for themselves and make those changes accordingly. For example, if a driver is flagged with multiple stop sign violations, just seeing video footage of the occurrences lets them know to stop a little longer before proceeding. It is just like watching film in sports. Every great team does it.

Empathize

The last tip to getting drivers to buy in on a dashboard camera program is very simple: empathize with them. As mentioned before, people want more than anything to be respected and valued, and doing things like asking their opinion and being transparent really helps them feel that. Being empathetic to the situation and their concerns drives home the idea that you are all one team, and every voice is not only heard, but respected and valued. As a fleet manager it is critical to show that you understand your drivers’ concerns and truly want what is in their best interest. Showing empathy to the drivers will confirm that, and ultimately make drivers much more comfortable with the decision to adopt the new technology.

Conclusion

All in all, using transparency, positive thinking and empathy are all terrific ways to get drivers to buy in on a program like the use of dashboard cameras. While they can initially seem a nuisance, these devices are ultimately there to help drivers feel more comfortable and safer on the road, not less. So, as a fleet manager, you can utilize these tips to drive that point home and ensure that the change will be a positive one for the safety of the fleet as a whole.

Urban streets vs Rural roads, which is a bigger threat?

Jennifer Curley — Fri, 29 Jul 2022 22:12:00 +0000

Urban streets and rural roads are two different beasts, especially for the fleet driver. Even for everyday drivers like myself, I loathe routing through packed urban streets, where everyone is in a rush and the lanes are very claustrophobic. But then just thinking about rural roads and long road trips makes me flirt with slumber wherever I am.

Now, imagine that for a fleet driver, hauling tons of cargo and completing long trips in both environments daily. It is hard to confidently decide which is harder for them and which is less safe. Having big trucks deliver necessary items to stores in packed streets, through tight turns and cramped spaces—where often drivers must cone off areas and hope the drivers comply—is a nightmare. But on the other side, seeing the same shade of green on hour twelve and day five of driving likewise poses major threats to fleet safety. So, which is riskier, and how can fleet drivers approach both environments to stay as safe as possible?

Urban vs Rural Roads: What the stats tell us

According to the National Highway Transportation Safety Administration (NHTSA), fatalities occurred more on rural roads than urban roads consecutively from 2008-2016. However, in 2017 and 2018 the trend changed, and urban roads actually saw more fatalities. However, when tightening the scope to commercial vehicles, rural roads still pose the biggest threat to fleet safety. The NHTSA reported in 2017 that for commercial vehicles 58 percent of the 4,761 road fatalities involving a large truck occurred on rural roads compared to 40 percent in urban streets.

While rural roads pose the bigger risk for fleet operations, both are very prevalent and deserve a deeper examination.

Rural Roads: Causes and Solutions

For rural roads, the threats for fleet safety include a lack of seatbelt usage, distraction from the road, higher overall speeds, and finally the remote location that these accidents take place.

Seatbelt Usage

According to a study conducted by the CDC in 2017, the death rate in motor vehicle accidents are three to ten times higher in rural counties compared to urban ones, and in that same study it was found that drivers in rural counties use their seatbelts less. Seatbelts are essential to staying safe on the road, so even if accident rates were the same on rural and urban roads, the lack of seatbelt usage helps explain why fatalities are so much more common on rural roads.

Distractions (Rural)

For me personally, this is my biggest threat while driving in rural environments. Distractions are everywhere, especially nowadays with vastly improved internet connectivity. For rural roads, though, the monotony of the drive can cause drivers to lose focus while driving. From our previous blog post on Distracted Driving, we can se that distracted driving is not just scrolling through twitter while driving, or turning around to tell your kids to stop fighting with each other. It also includes things such as daydreaming, which is very common in rural environments.

High Overall Driving Speeds

The rural roads virtually always have higher speed limits than its urban counterparts, and therefore the accidents on those roads usually occur at higher speeds. Naturally, with higher speed collisions comes more drastic casualties. It always feels as though these open roads are perfect for racing through, but that likewise poses major threats to vehicle safety.

Remote Location

Another factor that makes rural collisions have such a higher fatality rate is the actual location where it happens. Rural roads are rural because there is not much around it. Often these roads feature signs like “Next McDonalds 400 miles” which lets everyone know they are on their own for a while. But when looking at that through the lens of driver safety, it also means many lifesaving resources—hospitals, ambulances, etc.—are also few and far between. So, should an accident occur, the response time could be low, and if in a spot with no service, communication is not even possible.

Rural Road Solutions

For fleet drivers, the best solution to safely traversing the open road is utilizing every resource possible. For the first three threats, a consistent and thorough training program can help instill the best driving practices in drivers and reduce things like not wearing a seatbelt or getting distracted on the road.

On top of that, GPS tracking telematics solutions are vital to fleet safety. Solutions such as Positioning Universal’s AI Fleet Camera Solution, allow fleet managers to not only see what is happening on the road, but can also look into the cabin and verify if the driver is practicing good driving behavior which includes wearing a seatbelt and staying focused on the road. Likewise, the FT7500 gateway solution, which seamlessly pairs with the AI Fleet Camera, reliably tracks the location of the vehicle and monitors speed and idling. This feature is critical to responsiveness to collisions in rural roads because the gateway automatically alerts fleet managers of collisions and gives them the accurate location of the vehicle, allowing managers to expedite response times no matter how far away they are. Historically, this has saved many lives in collisions and is something that is invaluable for overall fleet safety.

Urban Roads: Causes and Solutions

While rural roads are more fatal, the number of accidents, and resulting deaths, have been increasing over time. The main threats to urban roads include distractions (but in a different form), street violations, generally crowded and tight streets, and overall aggressive/reckless driving.

Distractions (Urban)

While rural roads can lead to daydreaming and dozing off, urban streets are quite the opposite. There are many new things happening every second and with everything going on, distractions are almost inevitable. Cities like Los Angeles and New York feature billboards and LED signs all over the road, tempting even the most focused drivers to see what its all about. On top of that, though, since traffic is worse in urban areas, drivers often use their phones while slowly traversing the urban environment. This becomes very dangerous, though, as even the smallest distractions can lead to a collision.

Street Violations

As brought up in our last article about Rolling Stops, approximately 50% of accidents are attributed to intersections, and many of these intersection related accidents derive from a street/traffic violation. Whether that be a rolling stop at a stop sign/red light, an illegal U-turn, improper yielding in things such as round-a-bouts, or other violations, they all add up and cause a significant number of accidents. Some of these violations come from driver’s willingly trying to rush through, but also the nature of urban streets makes it difficult to properly drive through.

Crowded and Tight Streets

Similar to street violations, the nature of urban roads allows very little room for error. A slight mistake or distraction can lead to an accident because the streets are very compact and filled with not only other drivers, but many pedestrians as well. For fleet drivers this threat is compounded with the fact that their vehicle is so big.

Aggressive/Reckless Driving

It seems that every person I know from a major city claims that drivers in their city are “crazy” or “don’t care”. And to be fair, every major city I have driven in, I have had the same reaction. In tight city streets, many drivers practice poor driving behaviors like tailgating, reckless driving, and harsh accelerations/braking. These actions inevitably lead to more accidents on the road. Considering that most of these behaviors derive from wanting to get to their destination faster, fleet drivers—who on average drive slower than everyday drivers—are even more threatened by aggressive driving because the drivers are trying to get around them and beat them to a particular spot.

Urban Roads Solutions

Urban road solutions look very similar to rural road solutions from a high level. Proper training and utilization of telematics technologies are key to ensuring safe fleets. When inspecting with a finer lens, urban road training should focus on reacting to all the different elements of the road and likewise best practices on getting through tight spaces. On the telematics side, the AI Fleet Camera Solution and FT7500 Gateway can monitor when fleet drivers make mistakes on the road and give managers video footage for things to improve. Likewise, though, it can help managers locate causes of accidents that do happen and identify whether the driver was at fault. This can be invaluable towards saving the fleet money when they are not in the wrong. But more than anything else, having these tracking solutions gives drivers more assurance on the road, which is vital in stressful driving situations like urban roads.

Conclusion

In all, both rural and urban roads pose serious threats to fleet drivers and their safety. While rural roads produce more fatalities than their urban counterparts, both require necessary training and technology to keep everyone safe. Solutions like Positioning Universal’s AI Fleet Camera and FT7500 Gateway are both amazing tools that not only assure the driver but offer game-changing insights to create a better future of fleet operations.

Using Telematics to reduce Rolling Stops

Jennifer Curley — Tue, 12 Jul 2022 22:13:53 +0000

The rolling stop. We all have been there. Maybe it was when you were running late, or its just a routine stop sign that you just know gets zero traffic. The California roll is a common term for a reason.

Although common, and seemingly safe, rolling stops are quite dangerous and not only put the driver at harm, but many others as well. The U.S. Department of Transportation Federal Highway Administration cites that approximately 50% of all traffic injuries are attributed to intersections. Considering that there are 4.4 million traffic injuries each year in the United States, that means over 2 million traffic incidents are intersection related. Likewise, in a study conducted by the National Highway Traffic Safety Administration (NHTSA), 787,236 intersection related accidents were studied and they found that 96% of the accidents were driver caused. Of those driver caused accidents, 29% were caused by decision errors including illegal movements (such as rolling stops), speeding, reckless driving, and false assumptions of other’s actions. As one can see, rolling stops factor for a significant amount of traffic injuries and fatalities each year.

On top of risking safety and causing injuries, rolling stops have other consequences too. Since it is a traffic violation, costly tickets—reaching to up to $500 in certain states—are a result of getting caught rolling through a stop sign. Likewise, drivers can receive points on their licenses and have to attend traffic school to remove them. From a fleet management standpoint, not only do rolling stops heavily impede on fleet safety, but they also can be very costly.

Rolling Stop Definition

Before exploring rolling stops further, a true definition is needed. A rolling stop is defined as a vehicle failing to come to a complete stop—that is all 4 wheels ceasing movement—at either a stop sign or a right turn permitted red light. Rolling stops are a violation of the traffic laws. They are caused by many different factors, all of which can be trained and prevented with the right program. This is essential for fleet operations as they can not only be costly, but also unsafe.

Rolling Stop Causes for Fleet Drivers

Distractions

One of the main causes for rolling stops are distractions to the driver. As detailed in our Distracted Driving post, it is very dangerous and leads to many accidents annually. These distractions can range from phone usage and texting to mind wandering/daydreaming. In all, distractions can be both physical and mental, and make it very easy to roll through a stray stop sign on a route someone has traveled hundreds of times.

Deadlines

Fleet drivers operate under very tight schedules. And to make matters worse, those tight deadlines are even tighter with all the variability of the road such as unexpected traffic, collisions, and vehicle malfunctions. So, with this very tight window to complete routes, drivers look to save as much time as possible. Even everyday drivers do this as well. I know I am always looking for ways to optimize my routes and take any shortcuts possible so that I can make it to my destination on time. Because of this, a rolling stop every so often seems appealing because it will save some time that drivers are always trying to find.

Bad Driving Habits

Have certain bad driving habits also factors into rolling stops. We all have different bad driving habits, and some of those might be rolling through stop signs. Fortunately, this is very correctible through proper training.

Fatigue

Fatigue is another cause of rolling stops. Just like distracted driving, fatigue and drowsiness may cause drivers to either not see the stop sign, or not register whether or not they stopped fully. Fatigue while driving is very dangerous beyond the point of rolling stops too, so it is very important to pull over when experiencing fatigue when on the road.

How Telematics can Help

By utilizing the right telematics solutions, fleet managers can ensure that rolling stops are minimized. When looking at the different causes of rolling stops, we notice that they all are correctible through proper training and attentive driving. But more than that, telematics solutions offer unique tools for fleet managers to verify their driver’s practices. First and foremost, by utilizing Positioning Universal’s AI Fleet Camera Solution, coupled with the FT7500 gateway solution, fleet managers will actually be notified of rolling stops and provided video of the event. This video provides footage of both the road and the cabin, allowing for fleet managers to see what the driver is doing during the event. Now managers can identify if the problem is related to distractions, fatigue, other reasons just by viewing the video. In this example we can see how the driver was not distracted, but rather rolled through the stop sign because he did not see any oncoming traffic.

On top of that, having the ability to track how often rolling stops occur allows for better prioritization during training. If fleets have a high number, group trainings can be conducted to correct behavior, whereas if only a few drivers commit the violation, more private conversations can be held. By unlocking this information, managers have a much better picture into the practices of their drivers, and now have the ability to fully optimize fleet operations. Not only does this technology allow for faster operations and reduced costs, but most importantly it illuminates potential issues that can end up saving lives.

Critical Events Deep Dive

Jennifer Curley — Thu, 24 Feb 2022 22:10:10 +0000

Positioning Universal’s AI Fleet Camera Solution offers many standout features and insights that help keep drivers safe on the road and optimize fleet fuel efficiency. One of these features includes the monitoring of “critical events.” This feature perfectly illustrates the thoroughness of the AI Camera Solution as a whole.

As an overview, the AI Camera records live video footage of both the truck cabin and the road while the ignition is on. However, instead of uploading up to 12 hours of footage every day, for every vehicle in a fleet, the critical events feature filters the footage that is actually uploaded to the fleet management cloud network. As the name suggests, the filtered footage only includes events that are denoted as critical — events that fleet managers want to be aware of and which could threaten the driver’s safety. These serious situations include:

The AI Camera can detect these situations in real time, and when it does, it records the event and uploads the footage to the cloud for fleet managers to see and respond to, if necessary. Also, each uploaded event is tagged according to its category, allowing for managers to easily filter through what critical events they want to look at.

So, how exactly does the AI Camera recognize these events, and why are they important? In this deep dive, we will break down each critical event and answer these questions.

Crash/Impact

For crashes and impacts, the importance of having footage of the event is easy to understand. These situations represent direct threats to driver safety, and require immediate action from fleet managers, especially in more severe accidents where the truck driver might be unresponsive. Because of the “critical events” feature, the fleet manager is notified immediately when an impact occurs, which is vital. Likewise, having the footage is invaluable for post-crash procedures. In many cases, having dash camera footage has saved companies from immense liability lawsuits, as they provided evidence that the driver was not driving recklessly. This footage also can be important to help provide context to crashes and provide better instruction to drivers in similar, future situations. For example, say a crash happens while a driver tries to navigate a slick road. Having footage of what they were going through —tight turns, other potential cars they tried to avoid, etc.— can help fleet managers understand exactly what happened and better prepare for the future.

To detect crashes, the AI Camera works with its coupled device, the FT7500, to identify objects and recognize harsh changes in acceleration. By utilizing those two measurements, the devices can flag an event and determine if a collision has occurred.

Harsh Acceleration, Braking, & Turns

Much like crashes and impacts, harsh driving events —including sudden acceleration, braking, and turning— pose significant threats to drivers and can indicate a dangerous situation on the road, whether from outside circumstances, or from risky driving practices. For both of those reasons, these events are considered critical and must be uploaded to the cloud and tagged for review. It is important to have this footage because it can help give context to the fleet manager about the driver’s conduct. Let us consider the footage below. Without the AI Camera, only the harsh braking and swerving would be identified, but the fleet manager would not know why it happened. In this instance harsh braking and turning saved the life of an animal crossing the road and is in fact an example of safe, aware driving.

For this critical event, the FT7500 gateway solution utilizes its accelerometer to identify the situation, and trigger the AI Camera to record and upload the footage.

Tailgating & Collision Risk

Tailgating and collision risk events are considered critical because they can lead to crashes with other vehicles. Tailgating is an unsafe driving practice and leads to many accidents. By uploading the relevant footage and allowing fleet managers to see the occurrences of this practice, supervisors can establish better programs and driver training to help prevent the issue. Likewise, a relative absence of these events can let managers know that this is not a pressing issue for their fleet, or one that requires attention for only a few drivers, not the entire group. The same goes for collision risks.

The FT7500 alone cannot detect events like these, but the AI Camera Solution allows for these more difficult events to be picked up. Let us start with collision risks. The AI Camera accurately identifies objects on the road, both moving and still, and can calculate distances from the object to the vehicle. If the object is moving, the speed of the moving object is also calculated by measuring how much the distance is decreasing or increasing based on the vehicle’s current speed. Finally, the solution can calculate whether the vehicle can safely brake in the current situation. If it can’t, the event is triggered. Tailgating operates very similarly and relies on the AI Camera detecting consistent proximity to an object.

Reckless Driving

Reckless driving is another critical event category, and much like tailgating and collision risks, this is a behavior where video footage and notification can improve future driver training and safety programs. If a driver engages in reckless driving, it is important for fleet managers to address the behavior immediately to keep their fleet as safe as possible.

Reckless driving is recorded by the camera and its edge AI technology identifies bad behavior. This can be swerving, drifting, drastic speeding, etc. The advanced object pickup of the AI Camera allows it to identify reckless behavior and then flag and upload the instance in question.

Stop Sign & Red-Light Violations

Finally, stop sign and red-light violations are especially important critical events for fleet managers. These violations pose significant threats to fleet safety and can prove costly to fleet operations. Many of us don’t always respect stop signs and come to a full stop — especially in neighborhoods and areas with low traffic. While in most cases this does not lead to any adverse consequences, it is a common road infraction. And for large fleets these infractions can lead to operational nightmares. By being alerted each time a stop sign or red-light violation occurs, fleet managers can be better prepared to address the issue and build out proactive programs to minimize these occurrences.

The detection of these violations shows another facet of our AI Camera technology. Not only does this camera have impeccable object pickup, but it also can identify the importance of the objects it sees. The AI Camera recognizes if the vehicle is approaching a red light or a stop sign and the FT7500 sends a report if the vehicle does not come to a complete stop. For stop signs, if the vehicle does not stop completely, the critical event flag is triggered. For red lights, if the vehicle moves before the AI Camera detects the light turning green, the critical event is triggered.

Conclusion

Having the ability to upload and alert fleet managers of critical events is critical to achieving the safest fleet operations possible. As you have seen many of these events are impossible for fleet managers to recognize without the help of the AI Fleet Camera Solution. And the critical event feature of Positioning Universal’s AI Camera allows for streamlined access to high-resolution video footage of events that actually need attention.

This not only makes fleet operations vastly more efficient, but also greatly reduces video storage costs. Likewise, it reassures drivers that the only footage that will be uploaded to the cloud is footage that can affect their safety on the road. Overall, the AI Fleet Camera Solution’s ability to detect, flag, and upload critical events makes it a complete and thoughtful solution that vastly improves fleet safety and reduces fleet costs.