Social infrastructure and communication

Global Tracking and Monitoring Solutions

IoT and GPS Tracking Products
Vehicle and Asset Tracking Solutions
Continuous Tracking and Monitoring

Who We Are and What We Make Available

Positioning Universal is the leading global provider of customizable IoT hardware devices and GPS vehicle and asset monitoring solutions.


Positioning Universal's team got its start by launching some of the world’s largest asset tracking companies. Further, we used that experience to branch into other IoT opportunities. We have participated in widespread global deployments of digital signage, agricultural monitoring, refrigeration monitoring, and other IoT solutions, using the technology components we offer as part of extended network. We offer the tools, software components, and a selection of hardware options to do full yet multifaceted implementations. We specialize in the mobile, low-powered part of the IoT world. We have experience with small, power-efficient, mobile devices that can tell you where they are, what they are doing, and what they are sensing/monitoring.

You can save time on development. With built-in detailed reporting capabilities, comprehensive tools, and outstanding customer service, we will ensure your solution is implemented with the optimum combination of performance, cost, and implementation speed. Your team can use our tools, or our team can do the development work for you. We have a turnkey solution, available in an a-la-carte manner. You can decide what parts you need, and the level of integration with your existing systems.

How To Ensure Your Success and Enable Your Team to Carry it Forward

We believe that the combined experience and leadership of our team results in innovative, reliable and high-quality products and services. Our team has worked together providing GPS tracking and IoT services to businesses for over 10 years. We have provided overall wireless solutions together for almost 30 years. Don’t take chances with your success - go with the most experienced team and the widest range of technology solutions! We will build it so that your team can take the technology forward and move it in-house to manage your innovations within your own walls.






We provide a wide range of modems, in a variety of global wireless technologies, oriented to low power consumption, mobility, and locating/sensing/monitoring capabilities, in a variety of packages, suited for different environments.

Device Management

We offer a cloud-based dashboard for activating, monitoring, troubleshooting, and administering services related to your devices.

User Applications

We have a variety of generic website and mobile (smartphone and tablet) user interface software modules available for use and potential white-label or customization.


We offer MVNO connectivity and SIM cards, where applicable, for a variety of cellular networks worldwide.


We have an extraordinarily experienced team of hardware and software developers and systems engineers to design any IoT solution you could imagine.


We have developed sensors, card readers, entry security interfaces and much more, and could provide that to you. Also, we can offer a wide variety of device (plastic) enclosure casings solutions.


We can connect through new or existing API’s to your partners (and, may have already).


Press Releases

Positioning Universal Launches Automotive Tracker as Sequans’ First Customer for New LTE IoT Module

Tuesday, May 21st, 2019

Click here to read more

Positioning Universal Opens New Office to Accommodate Growth of Development Team

Sunday, June 10th, 2018

Click here to read more

Positioning Universal wins a 2017 IoT Connected Transportation Award

Friday, February 23rd, 2018

Click here to read more

Positioning Universal and Sequans Partner on LTE for IoT GPS Tracker Devices

Tuesday, July 25th, 2017

Click here to read more

Positioning Universal, Wireless Hardware Solutions Provider, Releases PERCH, a First-of-Its-Kind 4G LTE Open Platform Hardware Solution for Mobile Internet of Things (IoT) Applications

Friday, March 10th, 2017

Click here to read more

Our Team

Mark Wells is the President and CEO of Positioning Universal. He is a wireless industry veteran with more than 25 years of experience in the development and marketing of wireless products, semiconductors, and wireless services. Mr. Wells co-founded DriveOK, which later merged with Procon (now Spireon), and led the company in its exceptional growth in the GPS vehicle tracking business. Prior to Procon, as co-founder and CEO of Zucotto Wireless, Mr. Wells raised over $60M in venture capital to develop wireless semiconductors, gaining such customers as Panasonic, Nokia, and Alcatel. Mr. Wells has held marketing responsibility with Nokia Mobile Phones, managing $10B in mobile phone products and served as Vice-President/General Manager at wireless semiconductor company, DSP Communications until it sold to Intel for $1.6B. Mr. Wells has cofounded or mentored several dozen early-stage technology start-ups, and has consulted to Fortune 500 companies.

Mark Wells

Mark Levey is the Chief Technology Officer of Positioning Universal. Mr. Levey is an Internet and wireless technology veteran with over 20 years of experience commercializing software based products and services. Mr. Levey was the prime technology and software architect for Spireon (formerly ProconGPS), which is one of the leading GPS fleet tracking and logistics services worldwide. He was also responsible for embedded and systems software, in leadership and development roles, for Nokia, Novatel Wireless, Zucotto Wireless and other companies

Mark Levey

Greg is a recognized Industry Leader from CalAmp with 20+ years of telecom experience. He was formerly the GM for CalAmp's M2M business and departed to assist in starting/growing a viable competitor. Before that, he was a key figure at Wavecom and Motorola with responsibilities in various arenas of the businesses, such as Product Management, Quality Assurance, and Techincal Operations. Greg has an Engineering Masters Degree (Electrical and Electronic) and has been a vendor/partner to the PUI Founding Team for over 10 years.

Greg Gower


Contact Us

Find Us

Our Sales offices in the USA


San Diego, California
7170 Convoy Court
San Diego, CA 92111
P: 1-619-639-0235
F: 1-858-746-4222

Carson City, Nevada
711 S. Carson St.
Suite 4
Carson City, NV 89701
P: 1-619-639-0245
F: 1-858-746-4222

Our Sales office in China


Suite 1801 to 1803 Hua Ding Tower
2368 Zhongshan Xi Road, Xuhui District
Shanghai 200235
P.R. China
P: +86-21-64395599
F: +86-21-54259355


7170 Convoy Court San Diego, CA 92111

(619) 639-0235

  • Linkedin
  • Facebook
  • Twitter

© 2020 by PUI