Positioning Universal Unveils World’s First AI-Powered Sound Sensing Telematics Device
San Diego, CA – October 1, 2025 – Positioning Universal (PUI), a pioneer in connected vehicle technology, today announced the launch of the world’s first aftermarket telematics tracker integrated with advanced AI-powered sound sensing technology. This innovation represents a major leap beyond traditional GPS tracking by enabling vehicles to actively listen, interpret, and respond to their environment in real time.
“Historically, telematics has centered on location data and vehicle movement,” said Mark Wells, Chief Executive Officer of Positioning Universal. “We are elevating telematics to a new dimension—where vehicles have smart hearing capabilities. Detecting sounds like crashes or break-in attempts means we empower safer roads and more intelligent fleet management.”
This breakthrough is the culmination of extensive research in artificial intelligence and sound recognition, embedding these capabilities directly on the device edge rather than relying on cloud processing. Geoff Weathersby, Chief Revenue Officer of Positioning Universal, highlighted the advantages: “By processing audio signals with edge AI, we cut through interference and deliver precise alerts, dramatically reducing false alarms. This ensures users can trust their telematics system to deliver actionable intelligence reliably wherever they operate.”
As the first company worldwide to commercialize AI-driven sound sensing telematics in the aftermarket space, PUI is setting a new standard for vehicle security, operational awareness, and smart monitoring. This product ushers in a new era where telematics devices do more than track—they listen, analyze, and protect.
About Positioning Universal (PUI)
Positioning Universal is a leading telematics and IoT innovator, delivering connected solutions for vehicles, fleets, and enterprises worldwide. With a focus on custom hardware, connectivity, and AI-driven applications, PUI helps customers unlock new value, improve safety and security, and gain actionable insights from their assets.
Press and Social Contact:
geoff.weathersby@positioninguniversal.com
www.linkedin.com/in/weathersby/
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